Jessops

"How do we combat a 12%  year-on-year industry decline?"

Our Jessops breakthrough

We've come a long way together, from administration to expansion. The next step was to create an image-first strategy.
Transforming Jessops from a camera retailer to image creator and curator. The shift was seismic, an end-to-end multi-channel

offer in partnership with Fujifilm. Appealing to a younger, broader photo-fanatic audience and it's working.
Jessops are on an incline, bucking the industry decline. Jessops are back where they belong, the bright spot on the UK high street.

Liberation Build | Retail Marketing