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"They wanted a store, we gave them an attraction"

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Our FUJIFILM breakthrough

Fujifilm challenged us to create their first store, they wanted to build brand awareness and we responded with an attraction. 

The new brand aims to disrupt an ailing industry and amplify our obsession with social photography. A three floor playground for image takers and makers of every age and ability.

"This was the first of its kind for Fujifilm, we had to work with an agency that understood our concept and how to bring it to life, and Liberation did just that! An absolute pleasure.”

Theo Georghiades | FUJIFILM House of Photography, Project Leader

Full of creative opportunities

A destination of expertise

A journey of image taking to image making

Liberation Build | Retail Marketing 

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