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![](https://static.wixstatic.com/media/c9c99a_2423a0f72da34334b2be23924f0761ba~mv2.jpg/v1/fill/w_147,h_70,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/c9c99a_2423a0f72da34334b2be23924f0761ba~mv2.jpg)
Leica
"We need to build connections
with the next generation of owners"
![](https://static.wixstatic.com/media/c9c99a_2423a0f72da34334b2be23924f0761ba~mv2.jpg/v1/fill/w_147,h_70,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/c9c99a_2423a0f72da34334b2be23924f0761ba~mv2.jpg)
Leica
"We need to build connections
with the next generation of owners"
![](https://static.wixstatic.com/media/c9c99a_2423a0f72da34334b2be23924f0761ba~mv2.jpg/v1/fill/w_147,h_70,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/c9c99a_2423a0f72da34334b2be23924f0761ba~mv2.jpg)
Leica
"We need to build connections
with the next generation of owners"
Illustration by Jack Cassel-Gerard
Illustration by Jack Cassel-Gerard
Illustration by Jack Cassel-Gerard
Illustration by Jack Cassel-Gerard
Illustration by Jack Cassel-Gerard
![](https://static.wixstatic.com/media/c9c99a_243d9911a3894bdf911fab51d1de20d2~mv2.jpg/v1/fill/w_147,h_36,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/c9c99a_243d9911a3894bdf911fab51d1de20d2~mv2.jpg)
"Help us build a global
hardware business"
![Start up to superbrand.png](https://static.wixstatic.com/media/c9c99a_247fe430cdb4418e98a0cce004256ff8~mv2.png/v1/crop/x_28,y_37,w_955,h_257/fill/w_619,h_170,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Start%20up%20to%20superbrand.png)
The breakthrough
Google are the leaders in search and services. Their next step was to manufacture devices and retail globally.
It's been quite a journey, culminating to an all encompassing retail brand that grows with Google.
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