Triumph – an iconic British brand since 1902 – were seeking a new direction.

So they turned to us to help them rediscover what makes Triumph great. Their spirit, personality, sense of adventure and Britishness. So we put it back – in their showrooms around the world.

We put bikers at the heart of the experience, understanding their needs and celebrating their passion for the ride. A sales driven environment becomes a lifestyle showroom filled with reasons to return.

And, with one foot firmly in their heritage, we brought them into the 21st century: creating a ‘Build your Bike’ area with an AirFix inspired display and interactive touch-screens.

From photography to iconography, tone of voice to technology, we brought this great British brand back to life around the world.