Leica Pop-Up Event

Leica, a twentieth century icon, are on a mission to get cameras in the hands of a new generation of photographers.

So we celebrated their iconic status within the design industry, with a pop-up brand experience at the Clerkenwell Design Festival, showcasing the history of Leica’s iconic M camera range.

Liberation designed and built the striking stand and graphic handouts, and facilitated the Twitter photographer’s brand activation, carrying the message to a wider audience.