Jockey ATL Campaign

“Liberation were the spark for our brand’s re-ignition”

Jockey is the 140 year-old brand that invented the Y-front, and they still think like entrepreneurs.

So, when they wanted to relaunch their brand they chose to work with an agency that thinks like them.

“Working with Liberation is like when a person finishes your sentences for you. It feels like we’re almost in the same company.” Tim Wheeler | President | International Division | Jockey International, inc.

They asked us to create a whole brand story – one that would breath new life into the Jockey brand around the world.

So we delivered: A whole new retail concept. Graphic identity, advertising. The works. Truly 360.

And it worked. To date our concept has been rolled out successfully to over 500 stores around the world. And they’ve hit or exceeded 20% growth on international sales year on year since rollout.

“Liberation are like a lean, entrepreneurial, can-do start-up but with international scope. The best of both worlds.”