Photography retailing reimagined

Liberation has been working with Jessops since Peter Jones CBE took over the brand in 2013, he turned to us to help shape its future.

We had to reimagine photography retailing for the digital generation. So we transformed Jessops from camera shop to digital imaging destination. A full 360 approach. From digital and social, to brand design and advertising. Right through to the design of the physical stores themselves.

And it’s been a huge success. Jessops is thriving, with 52 stores across the country, concessions in Sainsbury’s, and more on the way.

“The advertising Liberation created with our marketing team gave Jessops its biggest ever ‘Peak’, with its biggest ever week, biggest ever single day and biggest single hour of trade.”

Neil Old | Chief Executive Officer, Jessops