In 2006 Vans appointed us to develop a brand position at retail. The concept 'Beyond Perspective' brings the urban street style whilst reinforcing the iconic Vans chequerboard.
To date, the store concept has been realised in London, Antwerp, Nuremberg and Dubai, whilst the Shop in Shop has rolled out across Europe. The platform has been extended into marketing and even inspired the US spring / summer 08 TV ad campaign.